It has become abundantly clear that, with the right tools and a whole lot of drive, young people can and will change the world around them. The Shawn Mendes Foundation seeks to inspire Shawn’s audience, the youth generation of today, to act on the power they have to bring change to the world and issues they care about.

Brand Identity 
UX/UI
Social






To define the authentic spirit of the foundation, the logo took inspiration from Shawn’s third studio album cover. In this flower motif was born an identity that spoke to ideas of growth, unity and empowerment.














PRODUCED BY: AGARTISTS.



⁂ Next Axis—JOURNIE Rewards