59th Street Food Co. is a private label brand that adds a new layer of quality in the convenience store & food sector. Evolving the design language allowed for bolder and more consistent expressions across Parkland’s forecourt ecosystem (On The Run, JOURNIE Rewars and CARGŌ).


Brand Identity 

The refreshed logo and system was designed with connectivity in mind. Geometric letterforms and round interconnecting circles connect customers to local alternatives.

Next Axis—Shawn Mendes Foundation